Noor Yaqoob Hosts Famous Nida Yasir at Usmania Chicago

By Syed Ullah Khalil

CHICAGO – Entrepreneur Noor Yaqoob of Usmania Restaurant hosted Super Star Ms Nida Yasir at Chicago’s famous Usmania Restaurant. Fondly referred to as Oprah Winfrey of Pakistan, Nida Yasir is Pakistan’s most popular morning TV host and has been a famous model.

As the news spread, her fans thronged the venue to have her glimpse; and some even managed selfies with her.

During this visit, Nida Yasir presented herself in a new avatar of a fashion designer. Speaking to Syed Ullah Khalil, Nida Yasir said, “My works are known for their innovative combination of modern themes with traditional Pakistani textiles and embroidery.”

“This innovation enables the modern generation to stay connected with Pakistani traditions while maintaining the modern outlook,” Nida Yasir said.

At the Chicago reception, Nida Yasir also show cased her label NYC Collection. NYC is the name of her clothing brand. This was first time ever that an international celebrity showcased her own apparel collection. The NYC showcase was a star attraction for the ladies that attended the reception.

Nida Yasir designs clothing for women. Her creations display eye-catching fusion of modern and traditional elements. With its contemporary patterns and decorations, the NYC offers a modern take on classic clothing items like lehengas, saris, and salwar kameez. bright hues and fusion wear. It blends western fashion with traditional Pakistani attire.

Nida Yasir flew in from New York where also she showcased her NYC collection.